WESTFIELD EXPERIENTIAL BRAND ACTIVATION
The brief
What we did
Event Execution and Setup
To meet the challenge of a high-profile brand activation for Primark and Soccer Aid at Westfield Stratford, our team at Events by Knight was tasked with transforming the store into an energetic and engaging event space. On Friday night, after store hours, we installed comprehensive AV production setups to prepare for the weekend activities. The event featured performances by DJ Anthony on Saturday and DJ Charlie G on Sunday, surprising shoppers with live music that enhanced the shopping experience. The DJs' dynamic sets not only entertained the visitors but also amplified the atmosphere within the store, turning an ordinary shopping trip into an extraordinary event.
The outcome
Impact and Customer Engagement
The activation was a triumph, significantly elevating the in-store experience during the weekend. Customers were delighted by the unexpected presence of live DJs, which not only added an element of excitement but also encouraged interaction and engagement. The store was filled with energy as shoppers danced around and enjoyed the vibrant atmosphere. The strategic placement of the Primark and Soccer Aid branding backdrop within the store facilitated numerous photo opportunities, effectively leveraging social media platforms like Instagram and TikTok for broader brand exposure. Overall, the event not only drew attention to the brands involved but also created lasting impressions, showcasing our ability to execute seamless and impactful brand activations.
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