UNILEVER FLASHMOB

Saying goodbye to the CEO with a surprise immersive performance.
Client
Unilever
Role
Event Producer

The brief

Client
Unilever
Role
Event Producer

What we did

Event Preparation and Execution

For the surprise flashmob to honour CEO Alan Jobe, our team undertook the challenge with a blend of professional performers and dedicated company employees who admired the CEO. The performance was intricately designed to reflect the CEO's impactful journey and leadership at WLT. A dynamic dance routine was choreographed, capturing various aspects of his tenure through expressive movements and styles. This routine, combined with a curated playlist of significant songs, was perfected through discreet rehearsals to keep the surprise under wraps. Our preparation focused on creating a seamless and impactful tribute, ensuring every participant was synchronized and emotionally connected to the purpose of the event.

The outcome

Impact and Legacy of the Event

The execution of the flashmob was flawless, unfolding as a complete surprise to CEO Alan Jobe. His reaction—surprise, joy, and emotional connection—underscored the success of the event. The performance resonated deeply with all attendees, reflecting the collective appreciation and respect for his years of leadership. It not only served as a powerful testament to his legacy but also strengthened team spirit and company morale. The event received overwhelming positive feedback, celebrating it as a memorable tribute that left a lasting emotional impact on the CEO and the entire team. This experience showcased our agency's ability to craft unique and heartfelt celebratory events that go beyond standard expectations.

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